Jessica and Joel started working together during January of 2016 in a entrepreneurship class at Arizona State University. Since she was 12, Jessica had dreamed of redesigning a bra to improve the overall fit, and Joel's brief experience with the startup UseFolds drew him to the concept. Though they were initially unsure about whether or not they wanted to continue their work past the class, the incredible feedback they recieved from their classmates pushed them to continue development long past the end of the course.
Jake Casas joined the team in July of 2017, bringing with him a background of research and entrepreneurship. Ravenna Curley joined the team in October, bringing a background of industrial and graphic design.
photo credit green chameleon